Thursday, December 15, 2011

Japanese women are super attracted to men who buy government bonds

“What would you like to drink” asked the bartender at one of the most popular night clubs in Roppongi. The 35-something man, dressed sharply in a black suit and tie replied “I’ll have a JGB” looking intimately into the eyes of much younger girl standing next to him, expecting to get lucky tonight. The girl says in a soft husky voice "You have a good taste"

You may be wondering if this is a new cocktail. Indeed it is a cocktail made by Japanese government which has a base of debt, mixed with some security and a dash of low interest rate.

What was the Japanese government thinking when they started an ad campaign to reinvigorate interest in the ever-inflating government debt? Who wants playboys when you can have Jboys? They must have hired some of the best PUA (Pick-Up Artists) or what they called Nanpas in Japan to come up with this brilliant creativity.

They have run the celebrity campaign, the sex appeal focus campaign and more recently gold campaign (where you get a free gold coin on purchase of JGBs). Wonder whats next in the creative kitty of the Japanese Finance ministry.

http://www.theatlantic.com/business/archive/2010/06/japan-men-who-buy-government-bonds-are-super-sexy/58249/

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